How can we help?
1. Connect communities to the resources they need and want.
Community outreach program development
We help companies refine and articulate their community outreach goals and objectives, and conduct research to inform program design. We develop and manage outreach programs and evaluate program effectiveness. We do all of this through a cultural and social lens that takes both the company and the community into consideration.
Market research planning & management
Understanding the thoughts, feelings, behaviors, and culture of a target market is essential for effective communication and program development. Using our plain language and cross-cultural expertise, we guide market research in partnership with local, regional, and national research vendors.
2. Increase communication access for underserved populations.
Consumer-friendly writing, editing, and design for hard copy and digital formats
We help you to effectively communicate with people who may have marginal reading skills, as well as those who may have limited resources. At the same time, we also help you reach those who have adequate reading skills but who are too busy or unfamiliar with a given topic to tackle text that may seem either visually or conceptually dense.
To reach the widest range of consumers, information should:
• be easy to find or encounter
• LOOK easy to read, if written
• be easy to read, or to listen to and follow
• be easy to understand
• be easy to relate to
Trainings, presentations, and staff development
Many skilled writers and designers are unfamiliar with the subspecialty techniques of reaching marginal readers and people who have limited resources. Given adequate time and interest,
we can help your writers and designers to become familiar with and apply the principles of
plain language and cross-cultural writing, scripting, and design to your range of communications.